Digital marketing is not just a short-term strategy; it's an investment in the future of your business. It's about building enduring relationships, making data-driven decisions, optimizing costs and staying ahead of the curve.
By engaging with your audience online, you're attracting potential customers and fostering loyalty among your existing ones. Consistent communication through channels like email marketing, social media and content creation allows you to stay top-of-mind and build trust over time.
One of the significant advantages of digital marketing is the wealth of data it provides. Over time, as you collect and analyze data on customer behavior, preferences and interactions, you gain invaluable insights. These points allow you to refine and tailor your marketing strategies to your audience's changing needs and preferences.
Whether you're a distributor with a dedicated marketing team or a one-person show, digital marketing can be scaled to fit your budget and business size.
As the business landscape continues to evolve, a digital presence has become a prerequisite for staying competitive. Your competitors are likely already harnessing the power of digital marketing, and not adopting it could leave you at a disadvantage. Embracing digital strategies ensures you stay relevant and competitive in an increasingly digital world.
Our journey begins with a meticulous technical audit of your website as it stands. We evaluate each page individually to ensure your website effectively communicates with search engines, particularly Google. There are several items we look for in particular which can be found below.
We evaluate your website’s language to ensure it aligns with what Google thinks it means.
Our experts delve deep into your website's on-page elements, from meta descriptions to H1 and H2 tags, spelling and grammar.
We help you ensure a seamless user experience by verifying your website's security, routing efficiency and handling 404 errors and redirects.
We assess your website's responsiveness, making sure it loads and responds quickly.
Once our thorough technical audit is complete, we will shift our focus to providing a clear roadmap with actionable items to expand your digital reach. We'll sit down together to create a 30-60-90-day plan that enhances the online experience for those visiting your site by crafting a tailored plan exclusively for your business.
Focus on ensuring that all relevant pages on your pages are being crawled and indexed. If a page has not been crawled, it cannot be found via an online search engine.
Maximize current content to drive further engagement and traffic to your website, expand the use of Google Tools to review and audit webpages to ensure your website is performing well and to fix areas of opportunity.
Based on the other phases being pursued, this area is more of an open format. We can take a deeper dive into Search Engine Marketing (SEM) by reviewing current campaigns, keywords, strategies, etc. to optimize your content among search engine traffic.
Additionally, while making technical edits to your site, we’d also recommend exploring our Content Syndication solutions. They allow you to seamlessly integrate Parker's product information, data and resources into your site, enriching your online presence with our extensive product catalog. It’s a quick and easy way to display accurate and consistent information about Parker products while streamlining communications regarding updates and new products.
Your journey doesn't end with the audit; it's only the beginning.
If you haven't already, we'll help you set up Google Analytics 4(GA4). GA4 is a powerful tool that provides you with invaluable insights into your website's performance, user behavior and the effectiveness of your digital marketing efforts. With these insights, you can make informed decisions and continuously boost your digital footprint.
We're dedicated to helping you draw more traffic to your website, ultimately boosting your online presence and success. With the Channel Marketing team, you're in trusted hands on your journey to digital excellence.
If you’re ready to get the ball rolling and would like to have your website audited, fill out the Contact Us form, and one of our team members will get back to you!