Digital Marketing Support | Parker US

How Does Digital Marketing Benefit My Business?

Digital marketing is not just a short-term strategy; it's an investment in the future of your business. It's about building enduring relationships, making data-driven decisions, optimizing costs and staying ahead of the curve.

Digital Marketing Support

Building Lasting Customer Relationships

By engaging with your audience online, you're attracting potential customers and fostering loyalty among your existing ones. Consistent communication through channels like email marketing, social media and content creation allows you to stay top-of-mind and build trust over time. 

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Data-Driven Decision Making

One of the significant advantages of digital marketing is the wealth of data it provides. Over time, as you collect and analyze data on customer behavior, preferences and interactions, you gain invaluable insights. These points allow you to refine and tailor your marketing strategies to your audience's changing needs and preferences.

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Cost-Efficiency and Scalability

Whether you're a distributor with a dedicated marketing team or a one-person show, digital marketing can be scaled to fit your budget and business size.

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Staying Ahead of the Competition

As the business landscape continues to evolve, a digital presence has become a prerequisite for staying competitive. Your competitors are likely already harnessing the power of digital marketing, and not adopting it could leave you at a disadvantage. Embracing digital strategies ensures you stay relevant and competitive in an increasingly digital world. 

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When it comes to digital marketing, strategies are in constant flux, presenting challenges in keeping up with evolving audience expectations.

Continuing with conventional approaches may not yield the same results it once did, which is why the Channel Marketing team is here to be your aid through the changes. Our goal is to equip you with the knowledge and resources to identify and address opportunities to optimize your site.

We get things started by completing a comprehensive site audit to gauge the current state of your website and help you strategize a plan to drive more users to your site. 

 

Technical Audit

Our journey begins with a meticulous technical audit of your website as it stands. We evaluate each page individually to ensure your website effectively communicates with search engines, particularly Google. There are several items we look for in particular which can be found below.

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Optimized Language

We evaluate your website’s language to ensure it aligns with what Google thinks it means.

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On-Page Details

Our experts delve deep into your website's on-page elements, from meta descriptions to H1 and H2 tags, spelling and grammar.

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Security and Routing

We help you ensure a seamless user experience by verifying your website's security, routing efficiency and handling 404 errors and redirects.

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Responsiveness

We assess your website's responsiveness, making sure it loads and responds quickly.

Post-Technical Audit Actions

Once our thorough technical audit is complete, we will shift our focus to providing a clear roadmap with actionable items to expand your digital reach. We'll sit down together to create a 30-60-90-day plan that enhances the online experience for those visiting your site by crafting a tailored plan exclusively for your business.

 

Increase Visibility

Focus on ensuring that all relevant pages on your pages are being crawled and indexed. If a page has not been crawled, it cannot be found via an online search engine.

 

 

 

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Capitalize on Current Strengths

 Maximize current content to drive further engagement and traffic to your website, expand the use of Google Tools to review and audit webpages to ensure your website is performing well and to fix areas of opportunity. 

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Continued Growth & Expansion

 

Based on the other phases being pursued, this area is more of an open format.  We can take a deeper dive into Search Engine Marketing (SEM) by reviewing current campaigns, keywords, strategies, etc. to optimize your content among search engine traffic.

Additionally, while making technical edits to your site, we’d also recommend exploring our Content Syndication solutions. They allow you to seamlessly integrate Parker's product information, data and resources into your site, enriching your online presence with our extensive product catalog. It’s a quick and easy way to display accurate and consistent information about Parker products while streamlining communications regarding updates and new products. 

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What are the Next Steps?

Your journey doesn't end with the audit; it's only the beginning. 

If you haven't already, we'll help you set up Google Analytics 4(GA4). GA4 is a powerful tool that provides you with invaluable insights into your website's performance, user behavior and the effectiveness of your digital marketing efforts. With these insights, you can make informed decisions and continuously boost your digital footprint.

We're dedicated to helping you draw more traffic to your website, ultimately boosting your online presence and success. With the Channel Marketing team, you're in trusted hands on your journey to digital excellence. 

If you’re ready to get the ball rolling and would like to have your website audited, fill out the Contact Us form, and one of our team members will get back to you!