Understanding eCommerce with Parker Hannifin
Parker's eCommerce program is unique in that you do not have to drive traffic to your website or work to convert that traffic to actual customers. We handle the customer acquisition process on Parker.com; you simply fulfill orders and see your sales grow.
When a customer places an order on Parker.com, we will handle all the logistics, including payment processing, calculating taxes and even shipping, and then route that order to you via an integrated process that ensures you have all the necessary details. As you work through the fulfillment process, we continue to update the customer on the order progress on your behalf. Parker's eCommerce program goal is to allow you to incrementally grow your sales by allowing us to focus on capturing orders for you.
How Does eCommerce Help My Business?
Expanded Reach
By working with the eCommerce program, your reach expands exponentially as any visitor to Parker.com is a potential customer. We are working tirelessly to expand the traffic to Parker.com, which means we are working daily to expand your potential customer base.
Increase Your Sales
We send you orders, not leads or potential sales. We tackle the tough part of acquiring visitors and converting them into buyers; now, you fulfill the orders and watch your sales grow.
Brand Exposure
While the customer started with Parker, they ended with you. We aim to ensure our customers can engage with our partners and benefit from their experience, expertise and outstanding service. They had a problem, and you solved it.
Our Goal: Your Success
At the end of the day the eCommerce program is focused on two things:
Providing Parker solutions for our customers while providing world class service.
Helping our distributor partners grow their businesses with minimal upfront work.
We're always working towards adding more distributors to our eCommerce platform. If you have any interest in engaging in our program, there are two requirements we want to bring to your attention:
Being able to communicate with Parker via VANS or Sftp
Have authorizations for product lines that are currently a part of the eCommerce offerings
If you’d like to learn more about the Parker.com eCommerce program, please contact us.